Poached

There's food marketing and then there's food marketing.  Sometimes it's about a lifestyle choice.  Go sustainable, go local and go organic.  Other times, it's about having fun.  Frozen yogurt and cupcakes, for example.

But there are those moments when marketing just sweeps you off your feet with an entirely aspirational message.  To consume means that there is no question your life will become better and more awesome. 

We bring you:

CHAMPION FOOD

Leave it up to the NY Times food expert Mark Bittman to make great food simple and cool again.  In his most recent call to action, he brings back a childhood staple in a most nutritious and seasonal way: Grilled Cheese Sandwiches!

Now, resurrecting basic foods is great and all but we can't let Mr. Bittman get all the fame.  Recently we came across the Caseus Grilled Cheese Truck on a trip back to our Alma Mater in New Haven, Connecticut.  This truck, like the west coast Kogi Truck, has been roaming the streets for quite a while, Twitter account and all. 

Caseus Grilled Cheese makes the kind of sandwiches your mom wished she would have made for herself.  For $5, order their Classic Grilled Cheese, "A blend of provolone, swiss, comte, gruyere, gouda, and sharp chedder on sourdough bread, with conichon pickles & grainy mustard on the side."  Mo cheese mo better! 

From Sarah:

People get persnickety about how to boil eggs.  I am committed to no method, but this process works fine for me:

• Bring pot of water to boil.  (Enough water to cover the eggs)
• Add eggs and let boil for 5 minutes, reducing to a gentle boil so that the eggs are not rolling around and cracking their shells.
• Turn off heat and let eggs sit in the hot water for another 5 minutes.
• Remove eggs from water.

Once the eggs are cool, you slice the eggs in half, scoop out the yolk, and mix the yolk with whatever filling you like. 
Here, I did a simple combination of light mayonnaise, dijon mustard, and chopped cornichons.  No measurements, just to taste.

In the future, I would like to try more daring recipes, like here.

Well, not business exactly.  You see, my mom had this domain name.  One of the many in her Go Daddy collection.

Since the early days of the Internet our family has been collecting domain names.  The days when you couldn't make a phone call at the same time as chatting on America Online, my mom was registering great names like, "PetsOnParade.com" or even "AsianGayMates.com" - progressive as she is!

I came across Poached.com in her portfolio and decided to create a blog using Lifeyo.com, a service that let's you make a website for free.  (Full disclosure: I'm the founder of Lifeyo)

This blog will be a fun adventure in food, which I love.  It will also be a test to see if we can get this website to show up on the first page of Google when someone searches for "Poached" 

Gastronomical and Internet fame here we come!